Tony Juniper

Executive Director for Advocacy and Campaigns at WWF-UK
10 in 10 Technical Working Group


Dr. Tony Juniper CBE is the Executive Director for Advocacy and Campaigns at WWF-UK.  He began his career as an ornithologist, working with Birdlife International. In 1990, he began a long period working at Friends of the Earth, initially leading the campaign for the tropical rainforests and in 2003 becoming Executive Director.

Juniper is the author of many books, including the multi-award winning 2013 best-seller What has Nature ever done for us?  His latest book, Rainforest – dispatches from Earth’s most vital frontlines, was published in April 2018.

Juniper was the first recipient of the Charles and Miriam Rothschild conservation medal (2009) and was awarded honorary Doctor of Science degrees from the Universities of Bristol and Plymouth (2013). In 2017, he was appointed Commander of the British Empire (CBE) for services to conservation.

On joining WWF in January 2018, Juniper remained a Fellow with the University of Cambridge Institute for Sustainability Leadership and President of the Wildlife Trusts.