Project X is a WWF founded corporate accelerator which helps organisations adopt sustainable innovations in their supply chains. Our mission is to radically transform the sustainability performance of 10 industry value chains most responsible for biodiversity decline and climate change impacts in 10 years. The ultimate goal of every programme is to get 10% of global industry to procure alternative sustainable solutions at scale.

Our Values

As a values driven business, we work to carefully balance people, planet and profit in everything we do.

We will be working to become a BCorp this year and we commit to donating up to 25% of our distributable profits to charitable causes.

Our Strategy

Building on our previous experiences in innovative global programmes and new ventures,
we have defined the following structuring and roll out plans:

  • Secure and deliver 2 pilot programmes:
    • FEED-X
    • GAVI-X
  • Build strategic partnership community
  • Define 10 highest impact industry value chains for 2020-2030 programme & secure industry leaders
  • Reach self sustaining profitability
  • Build investment community
  • Deliver the 10 industries in 10 years programme
  • Measure our contribution against the global carbon budget and SDGs
  • Transfer knowledge and learnings to broader industries for widespread adoption

Defining the 10 in 10

In order to define the 10 highest impact industries to be focused on in this 10 year programme, Project X and WWF are working together to launch an independent report in 2018.

The aim of this report is to identify the 10 industry value chains most responsible for biodiversity decline and climate change impacts, then hone down on the highest impact intervention points within those value chains that Project X can help with.

The report will identify and profile leading examples of corporates within each industry to prove that change is possible, share some examples of already existing game changing technologies and solutions poised to step change these industries, as well as identify key industry leaders capable of making the most impact on behalf of their industries, if they could adopt these solutions at scale.

The result of this report will be a personal invitation to each of the 10 identified industry leaders to join the Project X programme and lead the change on behalf of their industry.

Project Governance

Good Project Governance is critical to the success of our programme.

The following structures have been put in place to effectively guide the Project X Programme.

Strategic Partnerships Board:
The purpose of the Strategic Partnerships board is to provide guidance and technical support for the effective delivery of all Project X programmes.

WWF Steering Committee:
The purpose of the WWF Steering Committee is to provide guidance and technical support for the effective delivery of all Project X programmes.

Peer Reviewed Research:
In addition to the above guidance and control mechanisms, Project X conducts extensive multi-stakeholder peer review on all reports created in the programme.