We do this by accelerating access to finance, markets and innovation at a systems level:

  • Access to finance: mobilising $10b of additional investment into the adoption of sustainable innovations globally
  • Access to markets: Securing market commitment from top leaders in their industry to procure at scale
  • Access to innovation: transitioning 10% of the global production in the top 10 industries most damaging biodiversity and climate, to sustainability

We are uniquely equipped for these activities with:

  1. A tried and tested model that has already been delivered and scaled in two major multinationals; together with the developers of that model forming the founding team.
  2. An initiative founded and incubated by WWF and who now have a seat on the board and an active advisory role on all future WWF approved programmes.
  3. Advanced market commitment from industry partners to finance, test and commit to procure solutions at scale.
  4. A robust 6 lens de-risking research methodology, together with extensive peer multi-stakeholder peer review, to ensure only the most effective and sustainable solutions reach scale.
  5. A growing finance community, involved throughout the process, to enable fast and efficient investments.

FundamentalPrinciples

Three principles underpin how the Project X programme works:

  1. WE SECURE ADVANCED MARKET COMMITMENT TO PROCURE AT SCALE
  2. WE FOCUS ON THE COMPANIES TO HELP THEM DERISK THE ADOPTION
  3. WE OPERATE AND COMMUNICATE A FULLY TRANSPARENT, SEQUENCE BASED APPROACH

Project X Model

Tried and Tested

The core methodology has been proven in two large multinationals and subsequently reviewed by
 over 65 academics, industrialists and financiers as being suitable for Project X’s planned activities.

The methodology developers and practitioners are part of Project X’s core team.

Benefits

PLANET

Radical reduction in environmental impacts caused by industry

  • Radically reduce the demand drivers for key resource contrained commodities, globally
  • Global recognition of the environmental impacts of key industry value chains
  • Global consensus, momentum and direction of what the most viable alternative sustainable solutions are moving forward
  • Accelerated adoption of these solutions into industry to preserve and conserve the planet

LEAD AND PARTICIPANT COMPANIES

Facilitated adoption of sustainable innovations at the right risk, cost and volumes required

  • Address major business and operational challenges whilst embedding environmental innovation into their value chain, at pace
  • Accelerate the adoption at scale of breakthrough innovations in the company’s value chain
  • Keep a finger on the pulse on emerging technologies without compromising company resources
  • Work along-side experienced practitioners and subject matter experts, increasing quality of inputs, minimising deployment risk and maximising impact potential, at pace
  • Position brand as innovative industry leader in sustainability
  • Associate with global WWF founded industry accelerator

INNOVATORS

Work with world’s leading companies to implement and validate pioneering environmental solutions in a large operational environment

  • Obtain powerful validation of their innovation from highly credible leading organisations, increasing awareness and potential future opportunities
  • Access to leading corporate environment and procurement opportunites to test and scale sustainable market-ready innovations in corporate value chains
  • Access to scale up finance with Project X Finance Community otherwise not easily accessible
  • Global recognition as an industry leading sustainability solution

FINANCIERS

Project X 100 members will have access to a risk mitigated pipeline of sustainable investments

  • The opportunity to contribute to research areas relevant to their business interest and priorities and help inform the market opportunity for sustainable sourcing categories
  • The first right of refusal for all investment opportunities within Project X and access to highly convertible scale-up pipeline of sustainable market – ready innovations
  • The opportunity to maximise both economic and environmental returns in line with business as usual
    risk appetite
  • Access to accelerated ROI potential of investment opportunities passing through programme
  • Association with global WWF backed industry accelerator