The Knowledge X-change Programme is designed to identify the barriers and opportunities for industry-wide adoption of sustainable feed. The objective is about shifting the 10% by exchanging information and evidence to help secure broader industry adoption of sustainable feed alternatives and influence key players in the value chain.

“Given the urgency of the climate and biodiversity crisis, we need to move to sustainable supply chains fast. We simply don‘t have the luxury of time. We have to scale up sustainable innovations much faster than we have in the past. We need approaches that work for innovators, large corporates and investors alike – and that bring measurable benefits for people and planet. Feed X and Project X promise just that.” Thomas Vellacott, CEO, WWF CH