Jo-anne McCrea

Australia Fisheries and Seafood Manager, WWF-Australia
Feed-X Technical Working Group


Jo-anne (Jo) leads WWF-Australia’s sustainable seafood and fisheries program. In this role, Jo works with brands, retailers and producers to analyse seafood supply chains and help organisations identify practical improvement strategies to responsible sourcing and production. Jo also coordinates the fisheries legislative and policy engagement work in Australia and is an active participant in numerous national fisheries reform processes.  Jo has been with WWF-Australia since early 2012. Prior to joining WWF, Jo worked in the Government fisheries management sector for 11 years, where she led divisional teams responsible for sustainability regulations; and as an independent consultant for six years, advising on fisheries, aquaculture and environmental management issues.