Transforming value chains

Transforming value chains - By Marcela Navarro


Transforming value chains

by Marcela Navarro

We must not prepare for the next pandemic, because the next shock won’t look like COVID-19.

Like many other shocks before it, COVID-19 has exposed critical vulnerabilities in global value chains, and entire industries to critical dependencies.

One dependency is the concept of ‘cost’. The need to account for the true cost of supplies in a value chain is becoming a priority. Traditional cost models are being re-evaluated and the ‘True Cost of Low Cost’ is a nascent movement within the procurement world and a principle of Project X’s adoption methodology.

Another area is ‘competition’. There are straightforward yet profound approaches to creating impact. We don’t create true impact by being exposed to the activities of impactful companies. Indeed, companies don’t own impact, they cause impact and these outcomes are what create ripples effects across industries.

New and improved business models will become accepted in the 2020s. These models will ensure organisations can safely operate and thrive in a world where shocks are the new norm. To paraphrase John Maynard Keynes, “the difficulty lies not so much in developing new ideas, as in escaping from old ones”.

To escape tradition and future-proof organisations we must embrace ‘Consciousness Procurement’. This is about enhancing the act of buying (value chain supplies) with high levels of understanding, appreciation and respect. Quality, cost and speed will of course continue to be critical criteria — but becoming conscious of other variables will be the catalyst for leaders, companies and industries to deliver performance, resilience and productivity.

We must not prepare for the next COVID-19. Shocks will be different every time. Project X’s vision is to be able one day to show that the power of business procurement has bent biodiversity and GHG curves.

The planet is asking us for coordinated action at scale – it’s crucial that we deliver it quickly. The degradation of climate change and biodiversity loss is happening at an exponential rate and the average response is linear. We all know what is at stake. We all know the response is not sufficient. At Project X we take away excuses to act on climate change. There is no better time to act than now.

Our mission is to shift $1.3 trillion in procurement spend in 10 key industries in 10 years from unsustainable to sustainable sources. With higher consciousness, we can transform value chains at the pace the planet needs it.

Marcela Navarro Conference 02

Marcela Navarro is the CEO of Project X Global, and a recognised leader in purpose-led transformation models, with a proven track record in South America, North America and Europe.

Prior to co-founding Project X, Marcela was Head of Customer Innovation at RBS, and a member of its Corporate Banking Board, where she led innovative programmes transforming the way traditional systems work together, resulting in multimillion pound savings, additional revenue for the bank, its customers and suppliers and significant environmental benefits.

In 2015, she was recognised as Leader of the Year by Business Green and in 2014 she received a Word of Difference Award for her contributions to supplier inclusion.

Sustainable Businesses

Our very own Marcela Navarro, CEO and Co-Founder at Project X, will be a key speaker at the Sustainable Businesses virtual event from Leaders First

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Our very own Marcela Navarro - CEO and Co-Founder at Project X will be a key speaker at the Sustainable Businesses virtual event from Leaders First

The topic of sustainability is the one which should be approached with system thinking, integrated approach and expertise, whether we are referring to climate change, impact investments, or consumer goods.

We are pleased to invite Leaders First members and guests to our SUSTAINABLE BUSINESSES Ed-event.

This event and expert talks will focus on:

  • Critical problem of over-consumption with case-studies from the Fashion industry
  • Profitability via Sustainability – direction of investments, sustainable supply chain, managing risks
  • Safeguarding the environment for human well-being and future generations


Sustainable Businesses

Andrea Bariselli
Founder & Chief Scientist at Strobilo


Marcela Navarro
CEO and Co-Founder at Project X Global, Value chain, Sustainability and Banking


Bernice Pan
Founder & Creative Director at Deploy, Designer, Entrepreneur, Advocate


Maria Lombardo
Head of ESG Client Strategies EMEA at Invesco


Tue, Jun 15, 2021 5:00 PM – 6:40 PM BST

17:00 GMT | 18:00 CET – Welcome Remarks by Leaders First
17:05 GMT | 18:05 CET – Sustainability overview
17:20 GMT | 18:20 CET – Interviews with speakers
18:20 GMT | 19:20 CET – Live Q&A with all speakers
18:40 GMT | 19:40 CET – Closing Remarks by Leaders First

There will be a live Q&A session but please feel free to send questions ahead of the event.


Project X, Chief Development Officer to appear at Food Tech Matters 20-21 April

Project-X Chief Development Officer to appear at Food Tech Matters 20-21 April

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Project X Chief Development Officer to appear at Food Tech Matters 20-21 April

Our very own Frederic Hoffmann, Chief Development Officer at Project X Global, will be speaking to an audience of Investors and corporates attending Food Tech Matters 20-21 April.

Frederic is a venture capital investor with a focus on sustainability and the food and agriculture value chains. The theme of the event is Building a sustainable future of food through technology and collaboration

It’s an exciting yet challenging time for the food sector. New technologies are revolutionising the whole supply chain, and are playing a pivotal role in meeting an ever-demanding consumer demand for healthier and more sustainable food. Corporate players are on the hunt for cutting edge tech solutions, from AI and digital software, food waste, packaging and blockchain, to dairy-free food and drink products and meatless alternatives. Leading investors are joining the exciting journey of tech discovery as we explore new solutions and challenge existing assumptions.

Food Tech Matters, the go-to place for corporate innovation leaders and investors to discover the most innovative UK and international start-ups emerging on the scene, returns on 20-21st April 2021. Offering a new, enhanced format with more pitching sessions than ever before, a carefully selected line-up of the freshest talent championing revolutionary agri-food technologies will present to businesses and international investors. The diverse range of pitch session themes will include The Future of Agtech, Next-Gen Food & Drinks, Food Safety & Traceability, Apps and Food Processing. Food Tech Matters has quickly gained a fantastic reputation amongst up and coming brands with sights on becoming future leaders of the agri-food industry, enabling them to make the connections they need to transform their businesses.

The Food Tech Matters series has been curated around networking and partnerships, with the ultimate goal of ensuring the community makes valuable connections to power the future of food. The dedicated platform for 1-2-1 video meetings is a huge success each year and 2021 will be no different. All attendees are able to pre-book slots with other companies of their choice, and meetings will run across the two days. A new, bespoke service for the corporate and investor community is in store for 2021, with a dedicated team to work alongside businesses to understand the types of companies they’d most like to hear from and connect with.

“We have built a community of loyal supporters since the inception of Food Tech Matters in 2018”, says Briony Mansell-Lewis, Director, Food Matters. “Our aim is to make sure that the Food Tech Matters community gets the most out of the meet-ups and with such an exciting and diverse range of innovations hitting the market, there was no doubt that by expanding the pitching line-up and finding the most promising start-up ventures in line with the needs and objectives of our corporate and investor attendees provides the global food tech community with a distinctive opportunity to make valuable connections. We look forward to welcoming the community next April”.

Food Tech Matters will take place virtually on 20-21st April, 2021. More information at

Frederic Hoffmann

Frederic Hoffmann, Chief Development Officer at Project X Global

Future-proofing supply chains

Project-X at the Future-proofing supply chains event

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Future-proofing supply chains

Marcela Navarro, CEO and Co-founder of Project-X will be a panel member appearing before an invited audience of senior business and public sector professionals at the Future-proofing supply chains event.

The majority of attendees are senior leaders with roles which relate to sustainability, CSR, innovation, supply chains and procurement with an understanding of the challenges and opportunities for large businesses.

COVID-19 reminded the world that highly efficient globalised supply chains are exposed to a wide array of potential disruptions and bottlenecks. From navigating disrupted sales pipelines, to restricted materials, labour and logistics, the pandemic has led many businesses to reconsider their operations. As the global economy unfreezes and companies recover from the shocks of the pandemic, this is a unique moment to consider what it would take to “build back better” and become resilient to future shocks – not least the ever impending threat of climate change.

Amongst other serious sustainability led discussions we’re looking to examine in detail:

  • In the post-pandemic world what are the key expectations from stakeholders in terms of transparency, agility, and responsiveness to future disruption?
  • How should businesses engage their suppliers to co-navigate these issues, and what wider collective action is needed on a sector and industry-wide basis?
  • Is the growing interest in localisation and “self-reliance” practical, and what are the business implications?
  • What further disruptions might test supply chains over the next decade and how can businesses prepare for them?
  • How has your business made its supply chains more circular, ethical and sustainable, and what could other businesses learn from these changes?
  • From your experiences what opportunities could be leveraged to “build back better” with more resilient supply chains?

Marcela Navarro Conference 02

Marcela Navarro, Project X Global CEO & Co-Founder of Project X

Project-X is a WWF-backed corporate systems accelerator whose vision is to radically transform the sustainability performance of the 10 industry value chains most responsible for biodiversity loss and climate change impacts, over the next 10 years. With a career of over 20 years of experience in value chains, sustainability and banking, Marcela is a recognised leader in purpose-led transformation models, with a proven track record in South America, North America and Europe.

Prior to co-founding Project X, Marcela was Head of Customer Innovation at RBS, and a member of its Corporate Banking Board, where she led innovative programmes transforming the way traditional systems work together, resulting in multi-million pound savings, additional revenue for the bank, its customers and suppliers and significant environmental benefits. In 2015, she was recognised as Leader of the Year by Business Green.

ACIG meeting - Feed resilience and novel aquafeed

Feed resilience and novel aquafeed, Project X part of the solution at ACIG meeting

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Feed resilience and novel aquafeed, Project X part of the solution at ACIG meeting

On the 17th March, Marcela spoke at the ACIG bite-size meeting on Feed resilience and novel aquafeed ingredients.

This meeting looked at the resilience of the supplies of conventional aquafeed ingredients, and how the feed industry is handling the challenges and changes to farmers’ sourcing policies. It also looked at the challenges faced in marine ingredient supply chains, and at the novel alternative aquafeed ingredients being developed.

There were a number of excellent presentations that you might want to review:

For more information about feed resilience and novel aquafeed solutions see:

If you have any feedback on this session please email Karen Green

Marcela Navarro Conference 02

Marcela Navarro, Project X Global CEO & Co-Founder

Marcela Navarro - Business Travel Show Conference

Project X's Marcela Navarro appears at Business Travel Show Conference

|  NEWS  |

Project X's Marcela Navarro appears at Business Travel Show Conference

Marcela recently participated in the Business Travel Show Conference (BTS).

BTN Europe is the leading business travel industry magazine, delivering in-depth analysis, interviews with industry leaders and expert advice to 30,000 other European travel professionals.

The session focussed on the post-COVID 19 learnings and findings as well as thought to concretely reduce CO2 emission in a short time. This was a very interesting and insightful session.

The focus was on midterm milestones and which transformations are needed to achieve the targets and to avoid a climate collapse for the next generation.

Titled Climate Emergency: Covid learnings and future strategies for a solid sustainability management in our eco-system. The ASTM (Association of Swiss Travel Management) were very happy and proud of the level of the discussions and have already seen great feedback and many positive comments.

If you want to listen to their discussion, please click the button below.

Listen to the Discussion
Marcela Navarro Conference 02

Marcela Navarro, Project X Global CEO & Co-Founder

Fai Farms

FAI Farms joins corporate accelerator Project X as Shareholder and Advisory Board member


FAI Farms joins corporate accelerator Project X as Shareholder and Advisory Board member

FAI Farms, the global food system consultancy, data and education business, is delighted to announce that we are joining the corporate accelerator Project X, as a shareholder and Advisory Board member.

Project X and FAI Farms are mission-aligned companies. Both are working to improve and transform global value chains to help combat biodiversity loss, climate change and food insecurity. Working together will help strengthen our impact.

The companies first collaborated in early 2019, when FAI was a research partner on Project X’s pilot FEED-X, responsible for animal welfare and social wellbeing research across salmon and shrimp supply chains. See details of Feed-X : Our Pilots – Project X Global

Fai Farms

FAI’s multi-disciplinary team, industry network, and data expertise makes them a highly valued partner bringing a unique perspective into Project X’s network of experts and shareholders. The Project X team thanks FAI Farms for their trust and looks forward to working together on shifting $1.3tn of procurement to sustainability by 2030!

Marcela Navarro Founder and CEO of PX said “We really look forward to our deepening partnership with FAI Farms and the strength this brings to meeting the climate emergency challenge.”

Øistein Thorsen CEO of FAI Farms said “We are inspired by Project X’s ambition and confident that working closer together will speed up progress toward regenerative land management and supply chains.”

For more information contact Peter Bennett on or Øistein Thorsen,

About Project X:

Project X is a WWF founded corporate accelerator which helps organisations adopt sustainable innovations in their supply chains. Our mission is to radically transform the sustainability performance of 10 industry value chains most responsible for biodiversity decline and climate change impacts in 10 years. The ultimate goal of every programme is to get 10% of global industry to procure alternative sustainable solutions at scale.

About FAI Farms

FAI Farms is a multi-disciplinary team working in partnership with farmers and food companies to provide practical solutions for climate and food security. FAI’s state-of-the-art strategic advice, data insight, and education services, are powered by science, technology and best practice. Our strategic and evidence-based approach is focused on driving meaningful improvements across supply chains, mitigating risks and realising long term business benefits for our partners.

Fai Farms Website
FAI logo

Project X

Lessons from Project X: Redefining risk and fear in times of environmental crisis

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Lessons from Project X: Redefining risk and fear in times of environmental crisis

People have often asked me - why Project X? Why now? The answer is simple: We simply cannot sit around and see business destroying our environment much faster than it can be regenerated.

I co-created Project X in 2015 with the goal of bettering the world. It was designed to tackle ecological challenges on a massive scale by targeting the sustainability performance of the 10 industries with the biggest impact on biodiversity in the next decade – otherwise known as our 10 In 10 Programme.

Harnessing industrial purchasing power to scale innovations and catalyse the shift towards truly regenerative business has never been done before at this speed, but it is this grand challenge that we and our community want to own. And while it is clear that the sustainability agenda has rapidly grown in popularity, corporate purchasing trends show that our work is more urgent than ever. Companies ‘can expect disruptions to erase half a year’s worth of profits or more over the course of a decade’ – McKinsey Global Institute, August 2020.

Our planet is degrading at an exponential rate, and the average response is linear, and simply not enough to reverse the damage. Secretary-General of the UN, Antonio Guterres, says this: “Today, progress is being made in many places, but, overall, action to meet the Goals is not yet advancing at the speed or scale required. 2020 needs to usher in a decade of ambitious action to deliver the Goals by 2030.”

Project X

Unknown unknowns

If systemic environmental change is an achievable goal, why haven’t more businesses undertaken these challenges themselves? The short answer is fear.

Managing global supply chains exposes a business to many uncertainties in supply and demand, which in turn entails a great exposure to risks. The ripple effect of risk in interconnected value chains is a growing concern in times of chaos. I find many people focus on tangible risks, which are commonly perceived as operational and financial. However, intangible risks like trust, confidence levels and knowledge are actually behind much of the environmental challenge we face.

Uncertainty in a supply chain increases human stress levels, which in turn creates a lack of confidence and trust to make optimal decisions at each stage and most importantly in key moments of change. In times of transformation, fear of making the wrong decision reaches a peak level and ends up bringing about more wrong decisions.

Indeed, the fear factor is a death spiral for planet earth. It is time we remove fear and the inertia to act, and make ‘taking action’ a lower risk than a ‘failure to act. It is time we catalyse bravery and lower the risk to act.

Collective endeavour

The environmental crises we are facing cannot be addressed by a single person or sector. We are stronger together and this is core to Project X’s philosophy, principles and processes as a systems catalyst, and as a B Corp. We can only make the multiplier transformative change required at the pace the planet needs it, by trusting the collective force of our partners.

As a global community, we must collaborate at every level and in every link in the supply chain. And we must for us means bringing together the power of procurement, investment, innovation and knowledge to amplify the value of coordinated actions.

We know that soon systemic and collaborative generative business practices will become business-as-usual for industry incumbents. This was the foundation of our work with FEED-X – the first of many corporate multipliers with our 10 in 10 programme.

End-to-end transparency

Our experience of running FEED-X over two years revealed that we need more trust in supply chains at a B2B and B2C level. In the case of the feed sector, consumers are demanding a stronger connection to their food as well as the transparency and sustainability of its origin. Our experience showed that feed – an aspect not evident to the public – must be a positive and fundamental part of how the food and drink manufacturing industry will transform in the coming years.

Simply put, transparency builds trust; trust builds confidence; confidence builds loyalty, and loyalty builds premium. Communication allows us to have a conversation with everyone in the supply chain about the things that are important to make change happen. But the reason this is so hard is that there is a lack of ‘end-to-end’ visibility.

One of my favourite proverbs is “The best time to plant a tree was 20 years ago. The second-best time is now.” We cannot change the actions of our predecessors, but we can build the tools so that we can come together to make sustainable alternatives to the mainstream.

Project X is extremely proud to be doing what it can to better the state of the planet; the Feed X goal of shifting circa 107m tonnes of the global feed industry is well within reach. We welcome all action takers to join Project X on its mission and shift $1.3trn from unsustainable sourcing to sustainable sourcing by 2030. This is c $400m every working day until 2030.

The time is now. To take action and amplify action. We can only do this with you.

This article is reproduced with the kind permission of our friends at edie. Click here to view the original article.

Marcela Navarro

Marcela Navarro, Project X Global CEO & Co-Founder


Large International Feed Order Will Improve Life Below Water

|  Press Release  |

Large International Feed Order Will Improve Life Below Water

Unibio has signed an agreement with Grupo Blumos, the South American feed and food company, for a large order of Unibio’s sustainable and organic protein for feed – Uniprotein® product.

The order is Unibio’s first international order of this magnitude. Grupo Blumos will be one of the first companies to use organic and sustainable protein from Unibio on a large scale for feeding fish and shrimps.


Unibio’s protein for animal feed – branded as Uniprotein® product – is based on fermentation of a microbial culture using methane as feedstock, which makes the protein both organic and highly sustainable. The quality of Uniprotein® product is high, and it can easily replace high-value proteins like prime fishmeal and highly concentrated soy products. The advantages of using Uniprotein® product in a feed mix instead of traditional protein are self-evident – no fish stock depletion, the oceans will not be overfished, no rainforests cut down, and viable and economic use of methane.

“The collaboration with Blumos brings Unibio one step closer to becoming a significant worldwide supplier of low-footprint and environmentally friendly protein. It also demonstrates the need for a fairly priced, high-quality protein product in the market,” Unibio CEO Henrik Busch-Larsen says. “Blumos is a well-known, innovative company, and we are very excited about the value we will add to Blumos’ line of products, and the potential of this collaboration”.

Blumos and Unibio initiated the collaboration last year, focusing on testing Uniprotein® product in fish diets. With the signing of the commercial agreement, the parties are taking the collaboration to the next level.

The use of Uniprotein® product in feed results in high protein digestibility and is expected to reduce nitrogen and phosphorus excretion because of improved nutrient retention. Studies in salmonids and piglets have furthermore shown that Uniprotein® product may improve growth and intestinal health. By inclusion of Uniprotein® product in commercial feeds, the aim is to increase the production potential and animal welfare through improved performance of the tested species.

“We are very impressed with the protein developed by Unibio, and we look forward to distributing Uniprotein® product to our customers in the aqua industry,” says Roberto Blum, CEO of Grupo Blumos. “We have tested the protein on salmon, and the results are very promising, especially the high level of true protein digestibility in salmon”. The production method used to make Uniprotein® product is also a potential game-changer for the feed market. By using Uniprotein® product, the feed industry can become more sustainable while simultaneously helping to feed the world’s growing population without destroying the planet. We have high expectations for the product.”

The first delivery of Uniprotein® product is expected to take place in a few years. Unibio is negotiating with several other investors regarding production facilities in North America, the Middle East, and the Far East.

About Unibio

Unibio, a leading industrial biotech company headquartered in Denmark, has developed a fermentation method for producing a remarkable sustainable, organic and highly concentrated protein for the food and feed markets, decoupling protein production from farming and fishing.
The first (licensed) full-scale plant, built by Protelux, is being commissioned in Russia. The sustainable organic protein will be sold through a network of distributors as well as directly to large key accounts around the world.

About Blumos

Grupo Blumos is based in Chile and is a regional leader in the supply and distribution of specialty ingredients for the food, feed, enology, flavours, pharmaceuticals, nutraceuticals, and cosmetics industries. Founded over 75 years ago, Blumos entered the animal feed market in 2016. It also has companies in Brazil, Peru, and Argentina.


Veramaris ASC-MSC Certified

Veramaris becomes first ASC-MSC certified microalgae for feed

|  Press Release  |

Veramaris® becomes first ASC-MSC certified microalgae for feed

Veramaris® has become the first microalgae oil producer for feed to achieve certification to the joint ASC-MSC Seaweed (Algae) Standard.

The company responsibly and sustainably produces EPA & DHA Omega-3 algae oil [1] for use in the aquaculture industry as fish feed and pet food and is the first American producer to achieve the ASC-MSC certification.

Veramaris’ certified sustainable facility, which is entirely land-based, adds an estimated 45% to the global supply of MSC certified EPA & DHA Omega-3 [2] and covers approximately 15% of the global requirement for EPA & DHA in farmed salmon feeds.

Veramaris ASC-MSC Certified

According to the Food and Agriculture Organization of the United Nations (FAO), aquaculture is instrumental for meeting the increasing global demand for nutritional food while restoring the health of our oceans. To meet this growing demand sustainably, fish farms need responsibly-sourced fish feed – an ASC-certification requirement. This feed must contain the two key Omega-3 fatty acids EPA & DHA, which are vital for animal and human health and mostly come from wild-capture fish. One ton of Veramaris algae oil provides as much EPA & DHA as from 60 tons of forage fish.

The certification is good news for pet owners who want to provide their pets with optimal nutrition while reducing the environmental paw-print of their dogs and cats. Consumer research conducted for Veramaris has shown that 75% of pet owners are willing to pay more for pet food brands containing algae Omega-3. By including Veramaris algae oil in their products, pet food producers can offer customers a sustainable option for keeping their four-legged friends healthy and happy.

Patricia Bianchi, ASC-MSC Seaweed Account Manager said: “Congratulations to Veramaris on becoming the first producers of algae-derived Omega-3 to be certified against the ASC-MSC Seaweed Standard. This certification confirms that the operation minimises the impacts on the environment, with good labor conditions and positive impacts for the community.

“Our oceans are under great pressure to supply fish both for direct human consumption and for feed in the aquaculture industry. We are hopeful that the sustainable and responsible production of Omega-3 from algae will help to relieve some of this pressure on wild stocks and help reduce the risk of overfishing.”

Karim Kurmaly, Veramaris CEO said: “This achievement is an imperative milestone on our journey to expand the world’s access to sustainable EPA & DHA Omega-3. We are committed to working with partners along the value chain to bring transparent and sustainable solutions to the industry that results in healthy fish, healthy food and healthy oceans for generations to come. I extend my gratitude to the global Veramaris team that has worked very hard to bring us to where we are today with this great achievement.”

Gaining the ASC-MSC certification required a rigorous audit process against dozens of requirements for good management practices. An in-depth audit over many days was carried out by an independent company, SAI Global that checked records, took measurements, and interviewed operators to assess whether the facility met every requirement in the standard. These requirements include responsible energy use, minimal impacts on biodiversity, fair treatment and pay for all staff and involves a public consultation period.

Find out more about the ASC-MSC Seaweed & Algae Standard

About Veramaris

Veramaris, headquartered in Delft, The Netherlands, is a joint venture between DSM and Evonik, both world leaders in science and specialty chemicals. Established in 2018, Veramaris was formed to help realise a vision to conserve natural marine life by using the ocean's own resource, natural marine algae, to sustainably expand the world's access to Omega-3.

Veramaris extracts oil from natural marine algae, rich in both the essential Omega-3 fatty acids EPA & DHA, and also ARA, a long chain Omega-6, vital nutrients for improved brain, heart and eye health in both animals and humans.

The zero-waste industrial scale production process runs at a state-of-the-art site in Blair, Nebraska, USA.

Veramaris enables key stakeholders in aquaculture and pet nutrition to become independent of wild-caught fish and meet the growing demand for sustainable seafood and animal protein.